The Select Alliance is a boutique store of premium finishes that was born with the proposal of transforming the shopping experience into a memorable, elegant, and inspiring moment. Specializing in tableware, metals, coatings, and high-standard lighting, the brand combines refined curation, consultative service, and exclusive products.

In the visual identity, we aim to bring a premium, luxurious, and refined concept to communicate with a discerning and high-standard audience. The symbol represents a crown, the initial of the company, and the diagonal shapes abstractly symbolize the finishes that the brand offers, such as metals and coatings. The typography and color palette are sophisticated and noble, and the pattern brought the concept of mosaic, floors, and tiles to the visual identity, reinforcing its positioning.