Backroom was born to transform the way the world creates. More than just a platform, we are the backstage where ideas meet resources, talents, and technology. We bring together equipment, professionals, locations, and design tools in a single hub, simplifying and elevating every step of audiovisual production. With Backroom, creatives have exclusive access to an app they have always dreamed of: fast, secure, and efficient.

In our visual identity, we aim to convey a modern, technological, secure, and creative visual universe. The gradient with vibrant colors contrasts very well with black, and the extended typography reflects futurism and innovation. In the concept of the symbol, we worked with the representation of a camera in an abstract form, with the lens in the central part and diagonal shapes that convey movement.