Bulldogz is a hamburger restaurant that enters the market with a bold and different purpose, the warm gray, red, and black colors depict its strong personality well, and the bulldog was chosen because it is a strong, imposing animal, and despite looking mean, it is charismatic and kind.

In the visual identity, the typography stood out in the applications, along with the symbol. The color palette offered a strong and striking contrast, bringing everything Bulldogz wanted for its positioning, a brand that stands out.