Juliana Salomão is a Brazilian chef who operates in the United States offering a very diverse menu, from home-cooked food to sophisticated dishes, fine meats, and artisanal pastas. Ju is an extremely competent professional and well known for her delicious food, as well as being super friendly and beloved by her clients.

Based on this, a light, modern, and elegant visual identity was created. We can see this in the main typography through the serifs, but also with a glyph with a lot of personality in the letter “C”, which even served as a support graphic. The symbol also had a big impact on the visual identity. Its concept represents leaves, hearts, and light, symbolizing home-cooked and traditional food and all the love the chef has for gastronomy.