Critério is a strategic consulting firm specialized in RevOps for digital businesses. Born from an obsession with method, predictability, and structural clarity, the brand translates a high-performance mindset: transforming disorganized operations into efficient systems capable of generating sustainable growth and predictable revenue.

More than just a consulting firm, Critério acts as a growth partner. Its boutique and high-ticket model reflects a standard of excellence in every detail, from strategy to execution. Each project is guided by data, method, and purpose, consolidating Critério as a symbol of trust, sophistication, and authority in the digital market.