Enerlab  is an engineering and technology company that offers energy management and efficiency solutions for large installations and buildings, with the goal of helping companies become more sustainable and efficient, offering solutions that reduce costs and optimize energy efficiency.

In the visual identity, we work with colors that convey modernity, energy, and sustainability. Both the typography of the logo and the supporting typography fit very well in the digital environment and are aligned with the brand's attributes. The symbol has four concepts, which are the sun, representing sustainability, the snowflake, symbolizing refrigeration services, the diagonal arrows depicting the symbol of energy efficiency, and a power on/off button in the negative space at the center of the symbol, connecting to energy. Finally, we have illustrations that humanize the identity and further reinforce the company’s values.