Kaju is a company that operates in the marketing and technology sector. Its name, Kaju, represents the fruit tree, symbolizing the range of customized solutions that the brand offers to its clients, focusing on their growth. The ideograms 果樹 and カジュ are linked to the concept of the fruit tree, reinforcing the meaning of the brand and offering a minimalist and modern design to the entire visual identity.

We seek to work with a modern, cyberpunk, and futuristic aesthetic in the entire visual identity. The red provided a strong and robust appearance in conjunction with black and white. The brand also features custom illustrations that bring a lot of authenticity, along with a minimalist logo and supporting elements with geometric shapes and photographs related to the visual universe of the company.