Nurwell is an educational platform, especially dedicated to the health and professional training sectors. We wanted to break away from the standard of brands in this segment, creating a modern, youthful, and innovative visual identity. "Nur" is an Arabic word that means light, symbolizing knowledge and enlightenment, which is why the beam of light was introduced at the center of the symbol. "Well" represents well-being and excellence, which are the main attributes of the company; for this reason, the meaning of the name has been strongly integrated throughout the visual identity.